Retency TV Impact: An unprecedented measurement of TV advertising impact in over 8 million French households

This innovation allows advertisers to determine the direct impact of their campaigns on their in-store and online sales, appointment bookings, incoming calls, information requests, etc.

Thanks to the deterministic calculation of their campaigns’ conversion rate, advertisers gain a precise view of the effectiveness of their TV investments, based directly on their sales data and TV advertising exposure data, thereby eliminating any declarative bias.

Retency TV Impact is the only solution capable of cross-referencing TV exposure data and offline and online transactional data, all previously anonymized. This approach guarantees complete consumer protection and full data confidentiality.

In a rapidly changing TV market, Retency TV Impact becomes an indispensable tool for:

• Measuring the real effectiveness of advertising investments in an increasingly fragmented media landscape
• Identifying the most effective TV channels (linear TV, segmented TV, BVOD…), coverage increments, and most relevant targeting (socio-demographic, geolocation, customer segments…)
• Measuring all types of consumer engagements, including non-purchase actions (appointment bookings, calls, information gathering…),
• Optimizing media strategies with reliable, tangible, and actionable data.

Thanks to its partners, Orange Advertising, SFR, and Bouygues Telecom, Retency TV Impact now measures proven exposure to a TV campaign in over 8 million French households.

Isabelle Bordry, co-founder of Retency:
“Thanks to the partnership with Orange Advertising, SFR, and Bouygues Telecom, Retency TV Impact becomes the only solution on the market capable of providing a precise, secure measurement of a TV campaign’s impact on an advertiser’s business performance. This is a major step forward for the advertising sector, and a direct, sovereign response to advertisers’ expectations for transparency and ROI.”

Nadine Faure, 4F Media Consulting:
“We are entering a new era where responsible data collaboration also applies to advertising effectiveness measurement. These new partnerships demonstrate the strength of this methodology, which revolutionizes impact studies while protecting individuals.”

Retency is a company specializing in data processing that has made respect for individual privacy a priority since its inception. Its unique methodology on the market, validated by the CNIL, guarantees complete confidentiality of databases.

Retency currently supports leading companies in the media and consumer goods sectors in their digital transformation.

Press contact: contact@retency.com