Advertising products and data services

Addressable TV, implemented by Bouygues Telecom in partnership with France's leading TV broadcasters, enables brands to effectively target their customers and prospects on TV, regardless of their budget or the extent of their catchment area.

Bouygues Telecom: an Adtech like no other

How do you reach the right audiences, at the right time, with maximum effectiveness?

Our hundreds of CRM segments and TV advertising exposure data are available through our TV partners, measurement providers, and data collaboration platforms.

We provide you with access to opted-in, qualified data from a trusted operator.

Every day, the Value Factory also technically operates brand-safe advertising solutions such as Addressable TV, broadcaster Replay, and CTV Home Screen.

But promoting your services doesn’t stop there. The Value Factory can also pre-install your application on new Bouygues Telecom customers’ smartphones, giving you instant visibility and immediate growth.

Discover the Service Distribution

TV Advertising

Since 2019, Bouygues Telecom has been working daily to improve TV targeting capabilities alongside France's leading broadcasters.
Data collaboration

The Value Factory offers advertisers over 400 segments and comprehensive French TV advertising exposure data. Numerous connectors and clean rooms are easily accessible.
Utiq

A European initiative by telecom operators, Utiq empowers individuals to take back control of their consent. Bouygues Telecom is a partner of the initiative through the Value Factory.

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Massive Reach and Deterministic Data

Over 10 million French households are eligible for addressable TV. Thanks to this technology, everything becomes possible: targeting a specific geographic area, reaching a precise socio-demographic audience, or varying your ad spots.

The power of TV with Digital performance

Over 10 million French households are eligible for addressable TV. Thanks to this technology, everything becomes possible: targeting a specific geographic area, reaching a precise socio-demographic audience, or varying your ad spots.
Precise and Exclusive Targeting

Addressable TV allows a 15-second, 20-second, or 30-second ad spot to be replaced by another of the same duration. This is a uniquely French achievement that complements the streaming and replay offers of major broadcasters.

A French specificity

Addressable TV allows a 15-second, 20-second, or 30-second ad spot to be replaced by another of the same duration. This is a uniquely French achievement that complements the streaming and replay offers of major broadcasters.