How does the Value Factory ensure its impact on your growth?

With its focused, versatile, and committed team, Bouygues Telecom’s Value Factory stays attuned to the market to offer innovative solutions to new challenges that only a major telecom player can address. Its expertise lies in a proven iterative method that guarantees the effectiveness of every new solution. A solution is only added to the existing portfolio once its market value has been demonstrated.

Our model is built for those seeking pragmatic innovation: Identify, Test, then Industrialize

The Value Factory pushes beyond established norms to build useful, high-performing, and groundbreaking services capable of creating value rapidly.

  • Are you a local or global player?

    From branding to performance, we give you the means to build your brand awareness, reach your prospects, convert them into customers, and foster their loyalty.

  • Are you a digital platform?

    Gain efficiency through our marketing, communication, and monetization solutions.

  • Are you a bank or a travel industry player?

    Discover our latest technological innovations (eSIM, APIs) designed to secure transactions and provide seamless travel connectivity.

What the Value Factory brings you

  • What would help your existing business grow
  • Gain direct access to your end customer, with controlled acquisition costs, on a CPI or CPO basis
  • Streamline the customer journey at the crucial moment of purchase, without worrying about downstream management
  • Be present on TV effectively, within a precise geographic area and targeting a specific audience
  • Secure the connection to your service platform
  • Enhance the value of your travel offer, with white-label products acclaimed by the market
  • How the Value Factory already delivers effective answers
  • Pre-loading of your digital services on Bouygues Telecom customers' smartphones
  • One-click payment for your services on the Bouygues Telecom bill, with fraud and unpaid invoice management
  • Addressable TV, replay, or CTV Home Screen: be visible to your customers and prospects
  • Our APIs enable identification and security for your services
  • Instantly activatable eSIMs so your customers can enjoy quality data coverage throughout Europe

Our method

Identification. Formalization. Validation. Industrialization.

From concept to performance, we have designed a simple and effective method: identify market needs, rapidly activate tests, assess their economic potential, and turn successes into sustainable business models. A pragmatic approach that combines agility with distribution power.

  1. Identification

    It is through direct contact with the digital market and its major technological shifts that we see tomorrow's business needs emerge (security, monetization, segmentation, etc.). Activating today what will make the difference tomorrow.

  2. Formalization

    Drawing on our numerous partners from diverse markets (CRM, payments, advertising, platforms, connectivity, etc.), we design solutions that address the current challenges of French and international advertisers.

  3. Validation

    We build the solutions and their business models before testing them with our partners.

  4. Industrialization

    Leveraging the insights gained from the validation stage, we then decide to scale up by organizing the industrialization of our solutions from both a technological and go-to-market perspective.

Our conviction
Combining business vision with technological innovation to rapidly transform opportunities into viable and competitive services.

Our conviction

Combining business vision with technological innovation to rapidly transform opportunities into viable and competitive services.

  • "Our encounter with Bouygues Telecom and the Value Factory marked the beginning of a remarkable journey. Together, we conducted a visionary experiment that paved the way for SMS-based donations, deployed in France from 2016 and used today by numerous charitable organizations. We are proud of this pioneering collaboration, which continues to inspire and push boundaries today."
    Jean-François Riffaud
    Director of Communications
  • "The Value Factory has developed technological and data offers that create value for our TF1 Pub advertising clients, whether on streaming with TF1+ or on linear TV with addressable TV, combining both a capacity for innovation and industrialization."
    Philippe Boscher
    Digital Marketing, Data, Research & Innovation
  • "Innovating alongside Bouygues Telecom has long been a priority for Google Ad Manager. The combination of Bouygues Telecom's Android infrastructure and Google Ad Manager's expertise was the catalyst for the deployment of addressable TV in France. We are delighted that our technology enabled our longstanding partner to launch a highly targeted advertising offer, meeting the evolving needs of advertisers."
    Katia Auréjac
    Head of Large Partner Solutions, France

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