From intuition to proposition
Informed by digital trends through our partners, we offer pragmatic solutions that address today's and tomorrow's challenges.
The operator that thinks beyond connectivity
The operator that thinks beyond connectivity
Bouygues Telecom is also the Value Factory: a powerful platform of solutions, ready to support the development of your business.
Advertising, cybersecurity, payments, travel, retail media : where you might not necessarily expect a telecom player, Bouygues Telecom’s Value Factory is already involved.
It delivers concrete answers to its partners’ business challenges, combining the operator’s technological robustness with a results-driven, hands-on approach.
At the Value Factory, technology and business move forward together, to develop solutions that are useful, actionable, and monetizable.
Less tech talk, more value creation.
The Value Factory has all the right levers for your growth.
Through a pragmatic, co-creation approach, we work with you to move:
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From design to validation
Innovation is not a solo endeavor. It means co-designing with partners and then quickly testing a value proposition against market reality. That is exactly what we do, starting with a lean initial solution, allowing us to evolve based on market feedback.
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From early deployments to scaling up
Far from being a purely technological matter, scaling up requires strengthening the solution from a technological standpoint, but above all, building the right commercial partnerships. This step is often the most decisive in ensuring the success of an innovative solution.
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A word from Benoît Torloting
"Beyond connectivity, Bouygues Telecom, leveraging its technological assets, builds solutions to generate additional value at the crossroads of the payments, advertising, and customer relationship markets, with the aim of addressing the major challenges of the digital era."
Benoit TorlotingChief Executive Officer — Bouygues Telecom -
A word from Chrystel Abadie Truchet
"As an innovative, leading, and technologically expert operator, Bouygues Telecom, drawing on its customer base and expertise, now supports major French and international advertisers in their pursuit of brand awareness and digital effectiveness in the French market."
Chrystel Abadie TruchetDeputy Chief Executive Officer — Strategy, Development & Communications — Bouygues Telecom -
A word from Renan Abgrall
"The Value Factory is above all a collective adventure. Our vision is to co-build useful and effective solutions with our partners, putting the power of technology at the service of their ambitions."
Renan AbgrallDirector of the Value Factory — Bouygues Telecom
The role of the Value Factory within Bouygues Telecom
The Value Factory’s spirit of cooperation also extends to internal teams, whose expertise the Value Factory leverages to build solutions designed for you.
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2025Bouygues Telecom joins the GSMA’s global Camara initiative and accelerates the deployment of network APIs.
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2025Traveling becomes so SIMple with InternationalSIM.
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2024After Android, RCS is now available on Apple devices.
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2024With Ads in Box, Bouygues Telecom launches its first premium CTV inventory on its Bbox interface.
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2023B-Live Shopping: when e-commerce comes to the Bbox.
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2022Bouygues Telecom, Realytics, and Equativ create TVMOTIK to facilitate the commercialization of addressable TV offerings.
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2021It is now possible to make purchases on Xbox and PlayStation stores via carrier billing.
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2020Mobile ID simplifies and secures online journeys.
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2019Public transport tickets can now be purchased by SMS in the Île-de-France region.
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2018Launch of the data-driven footfall and traffic analysis offering.
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2017Strategic partnership with Direct Energie.
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2016Carrier Billing opens on Google and then Apple stores.
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2015Multi-operator launch of SMS-based donations..
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The benefits of our solutions
Boost your brand awareness
Whether you want to raise awareness of your brand or test consumer appetite for your products, we offer a wide range of advertising solutions.
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Grow your Business
Grow Your Business
Whether you want to monetize your digital content, streamline your customer journeys, or enhance your services, we offer a wide range of billing solutions as well as connectivity options for your customers abroad.
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The benefits of our solutions for your businesses
Protect Your Business
Whether you need to combat fraud or stay connected with your customers, our customer communication solutions and identity solutions have a proven track record of effectiveness.
