Service Distribution

Place your application directly in the hands of over 10 million French consumers.

Through our pre-loading solutions, you benefit from immediate growth of your user base by completely eliminating installation steps.

Application pre-loading can take place at the factory stage or at key moments in the smartphone's lifecycle. This bespoke service is designed to meet your specific objectives: visibility, usage, and timing.

Silent preload

The application is installed by default on the phone and visible from the very first startup. Ideal for essential apps such as messaging, music, TV, or payment.
App selection

With Bouygues Telecom Apps, the application is offered to the user during the initial smartphone setup or following an OS update. Installation remains optional, for a personalized approach that respects individual preferences.
What are the benefits for Publishers?

Publishers benefit from immediate visibility during mobile initialization, enabling them to quickly reach a broad audience. This visibility significantly increases engagement by eliminating the friction of traditional downloads. Per-installation billing ensures complete cost control.
Two models

We offer two simple and effective performance models: CPI, billed only when the application is installed, and CPO, triggered upon first opening. Two complementary approaches to optimize both acquisition and engagement.