Bouygues Telecom celebrates 10 years of the Value Factory: a decade of innovation beyond telecoms

18/03/2026

5 min

Bouygues Telecom celebrates the 10th anniversary of the Value Factory, its pioneering division dedicated to diversification and growth drivers beyond traditional telecom businesses. Created in 2016, this structure has successfully transformed the company’s assets and expertise into innovative levers to support over 200 partners and triple its revenue in a decade.

Segmented advertising, bill payment, cybersecurity, retail media, travel, messaging… these are all areas where a telecom operator might not be expected, but where Bouygues Telecom has established itself for ten years as an agile and innovative partner.

"As an innovative, leading, and technologically expert operator, Bouygues Telecom, leveraging its customer base and skills, now supports major French and international advertisers in their quest for notoriety and digital efficiency in the French market."

Chrystel Abadie Truchet

Deputy CEO - Strategy, Development & Communication

Over 20 billion

SMS exchanged between businesses and customers
180 million

digital purchases per year via bill payment
1,2 billion

advertising replacements in segmented TV thanks to over 400 deterministic segments
Over 800

brands having developed 2,500 agents on RCS
8 million

uses of Mobile ID APIs in 2 years (+60% in 2025)
Over 3 million

donations collected by SMS since 2019
Over 30

partnerships on International SIM

2016

Creation of the Value Factory and launch of mobile bill payment
2018

Data offering for flow and attendance studies
2020

Launch of Mobile ID to secure customer journeys
2021

Deployment of segmented TV advertising
2022

Generalization of SMS donations
2023-2024

Entry into retail media and advertising measurement solutions
2025

International SIM and cybersecurity APIs
2026

RCS generalized on 80% of the mobile park

"The Value Factory is above all a collective adventure. Our vision is to co-build useful and effective solutions with our partners, putting the power of technology at the service of their ambitions."

Renan Abgrall

Director of the Value Factory
"In 10 years, we have supported over 200 partners and tripled our revenue. This is proof that this shared vision is bearing fruit. The Value Factory, with its new identity that we are revealing today, is more than ever open, dynamic, and ready to invent with you the services that will make a difference tomorrow."

Benoît Torloting

CEO

Artificial intelligence represents the next major step. It opens the way to more fluid, personalized, and predictive interactions. The Value Factory intends to ensure that these technological advancements are synonymous with trust and security.

Priorities for the coming years will include:

Strengthening the protection of exchanges through call identification solutions to combat impersonation
Developing conversational marketing via RCS to create high-value-added interactions with customers
Accelerating retail media to offer our partners new opportunities to monetize their audiences

The ambition of the Value Factory is to continue its growth by further developing already well-established diversification businesses (Advertising, Payment, Messaging, Travel, APIs, adsinbox) and by identifying and developing new sources of diversification.