#Advertising products and data services #Press release
Bouygues Telecom launches its segmented TV offering with the sales houses of France Télévisions, Groupe M6, and Groupe TF1
4 min
Segmented TV is now a reality for 1.5 million households equipped with Bouygues Telecom boxes. Specifically, those who have consented to the use of their data for advertising purposes will be exposed to personalized screens, based on precise targeting criteria, such as place of residence, affinity for programs, or interests, for example*. This offering is available to advertisers of the sales houses of France Télévisions, Groupe M6, and Groupe TF1.
"Bouygues Telecom is delighted to be the second operator to activate segmented TV on a base of over 1.5 million boxes on behalf of the sales houses of France Télévisions, Groupe M6, and Groupe TF1. This deployment, covering 9 channels in total, demonstrates the seamless operation of this technology on the boxes of different operators."
Renan Abgrall
Director of the Value Factory
"The prospects for segmented advertising on TV are becoming more concrete every day. I am delighted with this deployment on Bouygues Telecom boxes and I commend the efficiency of our respective teams who worked on this project, which allows us to prepare for the TV of tomorrow."
Marianne Siproudhis
CEO of FranceTV Publicité
"We are delighted to expand our segmented advertising offering with Bouygues Telecom, an operator recognized for its capacity for innovation, and thereby enrich our value proposition for brands, thanks to enhanced targeting capabilities combined with TV's unique power to unite large audiences."
Hortense Thomine-Desmazures
Deputy General Manager in charge of digital at M6 Publicité
"By bringing together the best of both worlds, segmented TV offers brands a new playground to experiment and enrich their communication strategies with unprecedented targeting criteria on TV. It is also a formidable lever for conquest for SMEs and local advertisers who can now access the power and quality of TV inventories to grow their business."
Sylvia Tassan Toffola
General Manager of TF1PUB
Consent and operation
Bouygues Telecom indeed collects the consent of its customers for exposure to personalized advertising screens on behalf of the channels. This collection is done once at the time of installation of the Bouygues Telecom TV box, via a dedicated screen. The customer can then decide whether or not they wish to receive personalized advertisements and has the possibility to finely adjust their choices. They are free to change their mind at any time via their box. In addition, their consent is only valid for a given period, and Bouygues Telecom will regularly ask if they maintain their authorization.
*The solution also offers the possibility of using advertiser data and third-party data.
As a global communications operator, Bouygues Telecom distinguishes itself by providing its 25.3 million customers with the best of technology every day. The excellence of its 4G and 5G networks, its fixed and Cloud services allow them to simply, fully, and wherever they are, enjoy their digital life.
Renan AbgrallDirector of the Value Factory
"The prospects for segmented advertising on TV are becoming more concrete every day. I am delighted with this deployment on Bouygues Telecom boxes and I commend the efficiency of our respective teams who worked on this project, which allows us to prepare for the TV of tomorrow."
Marianne SiproudhisCEO of FranceTV Publicité
"We are delighted to expand our segmented advertising offering with Bouygues Telecom, an operator recognized for its capacity for innovation, and thereby enrich our value proposition for brands, thanks to enhanced targeting capabilities combined with TV's unique power to unite large audiences."
Hortense Thomine-DesmazuresDeputy General Manager in charge of digital at M6 Publicité
"By bringing together the best of both worlds, segmented TV offers brands a new playground to experiment and enrich their communication strategies with unprecedented targeting criteria on TV. It is also a formidable lever for conquest for SMEs and local advertisers who can now access the power and quality of TV inventories to grow their business."
Sylvia Tassan ToffolaGeneral Manager of TF1PUB
