#Advertising products and data services #Press release
Bouygues Telecom, Realytics, and Smart create an integrated solution for the activation and commercialization of a segmented TV offering
4 min
Bouygues Telecom, a global communications operator, Realytics, a technological leader in TV-Digital convergence, and Smart, an independent CTV and video advertising monetization platform, today announce the launch of TVMOTIK.
This alliance and the unique full-stack technical solution it offers are designed to support television channels in the activation and commercialization of their segmented advertising offerings via the operator’s set-top boxes.
The segmented television market in France is currently experiencing strong growth and gaining interest from advertisers, who see it as an opportunity to broadcast personalized TV commercials to their target audiences. However, in this context, existing technological solutions do not uniformly meet the standards and norms used by all channels. Based on this observation, and to support them in their digital transformation, Bouygues Telecom, Realytics, and Smart have come together to develop TVMOTIK.
Indeed, the TVMOTIK technological and commercial alliance is based on:
Bouygues Telecom’s technological expertise in set-top box infrastructures,
Smart’s proxy-free solution for programming and executing segmented TV campaigns, enabling informed and controlled ad-decisioning for all addressable linear TV and catch-up slots,
Realytics’ proprietary programmatic TV buying platform, Adkymia.
Compliant with AF2M/SNPTV standards, TVMOTIK meets the technical requirements of linear television channels and offers all the technological services and commercial support necessary for monetizing their segmented TV inventories.
TVMOTIK’s offering also meets the strategic needs of advertisers of all sizes who, thanks to a simplified and centralized purchasing method, will be able to extend their reach and personalize their advertising messages across a wide range of TV channels. By offering more precise targeting, the objective is to promote local and/or affinity-based communication, and to leverage audience knowledge.
By creating this 100% French consortium, Bouygues Telecom actively contributes to strengthening French broadcasters and offers advertisers a choice alternative. We provide them with broader TV audience coverage, allowing for the imagination of numerous scenarios for their future campaigns.
Renan Abgrall
Director of the Value Factory by Bouygues Telecom
The challenge of segmented television concerns all TV players. By democratizing access to our open and interoperable technologies, we enable all TV channels, regardless of their size, to fully benefit from this new opportunity which promises to boost the TV ecosystem. This alliance with Bouygues Telecom and Realytics, a world first, will thus offer advertisers a unified independent alternative that will stand strong against major platforms.
Arnaud Créput
CEO of Smart
We are very happy with this technological partnership with Bouygues Telecom and Smart, which opens the doors of segmented TV to more TV sales houses and agencies. Thanks to TVMOTIK, we seize the opportunities offered by this new market and will be able to provide media buyers with a large inventory of segmented TV available exclusively for programmatic purchase in Adkymia.
Guillaume Belmas
CEO of Realytics
While initial tests and integrations are already underway, TVMOTIK’s stated ambition, which aims to be agnostic and open to all, is to foster collaboration among all industry players.
As a global communications operator, Bouygues Telecom distinguishes itself by providing its 26 million customers with the best of technology every day. The excellence of its 4G and 5G networks, its fixed and Cloud services allow them to simply, fully, and wherever they are, enjoy their personal and professional digital life. Through its Enterprise division, Bouygues Telecom supports a community of professionals and businesses in the widespread adoption of Very High-Speed Fixed and Mobile Broadband and new uses such as unified communications and enterprise mobility services.
A technological leader in TV-Digital convergence, Realytics has been offering a wide range of solutions since 2014 to brands and their agencies wishing to measure, analyze, and manage their TV campaigns based on performance. In October 2019, Realytics launched Adkymia, the first multi-sales house platform enabling programmatic purchase of linear TV campaigns. Realytics supports over 600 brands in France and internationally.
Smart is the leading independent advertising monetization platform, designed to serve the interests of advertisers, media buyers, and premium publishers in a transparent advertising ecosystem. Smart works with over 1,000 buyers and over 1,000 publishers worldwide, including Le Monde, Mailonline, The Guardian, Axel Springer, etc.
Renan AbgrallDirector of the Value Factory by Bouygues Telecom
The challenge of segmented television concerns all TV players. By democratizing access to our open and interoperable technologies, we enable all TV channels, regardless of their size, to fully benefit from this new opportunity which promises to boost the TV ecosystem. This alliance with Bouygues Telecom and Realytics, a world first, will thus offer advertisers a unified independent alternative that will stand strong against major platforms.
Arnaud CréputCEO of Smart
We are very happy with this technological partnership with Bouygues Telecom and Smart, which opens the doors of segmented TV to more TV sales houses and agencies. Thanks to TVMOTIK, we seize the opportunities offered by this new market and will be able to provide media buyers with a large inventory of segmented TV available exclusively for programmatic purchase in Adkymia.
Guillaume BelmasCEO of Realytics
