RCS messaging crosses the threshold of 50 million compatible smartphones in France

In twelve months, the volume of devices supporting RCS jumped from 28,3 to 50 million, an increase of +76.7%. At this rate, the target of 85% compatibility will be reached before the end of the fiscal year. The RCS protocol thus positions itself as the most widespread communication vector, surpassing OTT platforms.

This near-global reach directly stimulates the integration of RCS for Business by companies. 421 brands currently use it, which is 2.5 times more than a year ago (172 at the close of Q4 2024). A third of these entities are new advertisers, won over by the channel’s reliability and the excellence of the exchanges it offers.

The volumes of rich messaging campaigns increased by +75%, attesting to the incorporation of RCS for professionals into the marketing plans of French companies.

Three activity segments account for 47% of companies adopting professional RCS:

• Services (training, mobility, aesthetics, etc.): 21%
• Automotive: 13%
• Retail: 13%

The Banking and Insurance sector also shows remarkable vitality with 17 new advertisers, convinced by the increased security of the channel and the systematic authentication of senders by operators.

The Real Estate, Telecom, and Tourism sectors complete this picture, constituting 32% of active entities in 2025.